After hundred years of boring Ford Automobile ads, finally somebody got creative and made campaign I liked. I still would not buy pieces of junk like Ford cars, but at least I would have said that they have sense of humor that fits 21st century.
I remember when I was little kid seeing really dumb, unbelievable ads in comic books. Its what got me intrigued in marketing in the first place. How to sell complete useless junk, but make it sound cool.